I had a Web Designer build this web site. The gurus for selling books hound me that I need a freebie to get people to give me their email addresses. I don’t fight the advice of authors that are more successful than I am.

The web designer built a popup that springs up in the middle of the home page.

I don’t like popups. I got a popup on my web page, like I asked for, but it just stays there until the visitor either clicks on it or clicks on the x in the upper right corner to make it go away.

I don’t like this so I got on fiverr and contacted several popup specialists to build me a popup that would popdown after two seconds (two seconds is a long time to stare at something you don’t like) and I wanted the popup to popdown to a smaller version of the popup window and to dock the window in the lower left hand corner of the screen.

I got a bunch of ‘can’t do it’ responses. So I figured I needed to hire an expensive web designer/programmer. I got on the site where the web designers that specialize in the Enfold theme (the theme this site is built from) and who also do email harvesting hang out. I contacted a bunch of them and they all said they couldn’t do it.

I recently contacted a friend that does his own web site work. He said it can be done with a Java script. From what I can find out web site builder use a program to make popups. The popup program has a series of check boxes you check to make the popup do what you want. There are several places you fill in the time delay for when the popup appears and to position where it appears. There is no check box for making the popup go away after a period of time.

So I was asking the web designers to do work to figure out how to get the popup to popdown. Web designers are programmers and programmers do not work, they program. I have seen programmers go to great lengths to avoid work. They will spend double shifts or even 24 hours shifts debugging, but will they update the documentation, no. Documentation is work, that’s stuff for the peons to do. They won’t do it even if you pay them. They’re the best ones to do the documentation because they’re the only ones that understand how the program works. Maybe that’s the problem, maybe they don’t understand how the program works.

So now it looks like I have to learn enough of the Java programming language to write the Java script to do what I want. I don’t have time for this, I got books to write.

What has this to do with writing steampunk? Your reader wants to read something different, but the same. He wants something new. He wants you to work and work hard to give him a good story. He doesn’t want a story where you just checked some boxes in template and the program spit out the same old, same old.

You want to sell books, then give the reader what he wants. He wants you to work. He wants something different and yet familiar. He wants a good story and he wants it told well. That’s a lot of work. It’s work; good authors, selling authors do.

Stay strong, write on, and work to write a good story.
Professor Hyram Voltage

I attended the Filmore Steam Train Rail Festival 2018 Saturday on April 28. They had a good crowd. People like riding on steam trains. Of course they had The Frontier Gnnfighters performing regularly scheduled train robberies.

I had just arrived and a lady, with a couple of kids in tow, asked where she could buy tickets to the carousel. Having just got there, I didn’t know. There was a carousel set up at the end of a row of vendor stalls, but you couldn’t buy tickets at the carousel. There were not many vendor stalls and I could not see any sign that said buy tickets here. I was kind of embarrassed that I didn’t know where to buy tickets.

I started at one end of the vendor stalls and was half way down the line of stalls looking for the typical steampunk things. You know; brass, brass gears, gaudy-shiny-sparkly-things and maybe a vest. When two different people came in the stall and asked ask the proprietress where to get tickets for the carousel. She said that the tickets for the carousel were available at the stall next door.

Curious, I stepped over to the next stall and looked for something that said carousel tickets here. There was no banner or sign high up above the heads of the crowd so people could see it. There was no streamer or feather flag banner along side the vendor’s stall fluttering in the breeze to attract attention. I did find an eight and a half by eleven sheet of paper in a holder sitting on a small table near the front of the stall. The crush of the crowd often hid the sign. The sign had colored lettering but was easily over looked.

What has this to do with writing steampunk? You have a book and you want people to read it. It’s just like the sign for carousel tickets. If the future reader doesn’t know your book exists or what it’s about then she’s not going to buy it, or read it, even if it’s free. You got to advertise and advertise effectively.

Think about it. An old time carnival barker on the Broadway of the county fair has to get your attention before you’ll even think about coming into his attraction. He does this by dressing in loud miss-matched clothes, so he stands out from the crowd. He stands on a raised platform, so he can be seen. He talks loudly, so he can get the attention of those with ear buds on and head down looking at their cell phones.

I have seen people in the middle of the Broadway studying their cell phones so intently that they were blocking the flow of other people.

It takes more than loud clothes, garish voice, and waving your arms around. A barker will have over sized pictures behind and around him. Those pictures are designed to draw your attention, to tease you, interest you. To give you a sample of what’s inside. That’s just like a good book cover.

Would a author dress up in a loud garish costume to sell books. If you said no, then you have never been to a steampunk convention sellers room, or to a Gail Carriger book signing.

I recently read a blog where the blog writer complained about a book author at a science fiction convention. The science fiction book author would ask people as they walked past his table, “Do you read science fiction?” The blog author felt that if you are at a science fiction convention you read science fiction. I have to side with the book author a little. So many people now days watch videos and may not read books. That’s their loss, and the book author/seller does needs a better line. He needs a tease, something to interest the passerby, he needs to know his audience better. He needs to find out what his readers want and what will get their attention.

As a book writer you need to think about how a carnival barker does his thing. As we grow up we develop blinders to block out the incessant ads that surround us; the billboards, commercials, videos ads disguised as tutorials. You have to get through those blinders, and it’s difficult. Take lessons from the barkers. Put yourself on display, but let them see who you are as an author. Give them a hint to what your book is about. That will turn some readers off, but those that you turn off are not your type of readers, not the readers you wrote the book for. Figure out what readers of your book want, and work hard to give it to them. And the hardest thing you can do is learn to enjoy being a carnival barker. It’s a fake identity and you complain that you are an author. Will you be an author for very long if you don’t sell any books?

We don’t have trustworthy book reviewers out there to recommend books any more. The reviews I’ve seen lately are from old style book publishers or reviewers that have agendas, at least they don’t recommend stories I like. They seem to recommend stories that are more high brow and literary.

So to sell your book, you have to;
1. Get the readers attention
2. Tease them
3. Offer them something they want.

It’s not easy.

Get readers attention by; being bigger than life (loud dressing, loud talking, loud gestures) not a sheet of paper sitting on a table that everyone walks by. You can offer free samples, or related freebies, give advice or background about the story or lesson you learned from writing the story, tell them stories about yourself, make friends with them.

Tease them with samples of related stories, character sketches, or the first chapter of you book. Give them an outline or blurb of what your book is about without a spoiler.

Offer them something they want, work as hard as you can to make your book the best it can be, hire a editor, study writing, steal like a writer.

Stay strong, write on, dress up like a carnival barker and sell.
Professor Hyram Voltage

At the WritetoDone (https://writetodone.com/) web site, in her article How to Write and Publish Your First Book 2: Beat the Mid-Way Slump; Create a Book, the author Mary Jaksch (yes, I checked the spelling) writes about a slow and steady runner Cliff Young who beat the young and fast “serious” runners.

I Goggled Cliff and here’s a summery.
Cliff Young was 61 when he entered the Sydney to Melbourne ultra-marathon. That’s over 875 kilometers (544 miles). It takes 7 days for serious, trained runners to make it to the end.
He wore regular pants that he cut holes in for ventilation and his work boots. He was up against 10 young men who ran marathons and wore specialized clothes. His running style is still called a shuffle.The racers run 18 hours and then sleep for 4 to 6 hours. Cliff slept for 2 hours and shuffled on.

Five days 14 hours later with little sleep and a steady shuffle he won the race, ten hours ahead of everyone else.

Cliff did prepare. As a young boy on his family’s farm they did not have a car or truck. He would go out during storms and round up the family’s sheep. This would sometimes require running after the sheep and herding them for two or three days in terrible weather. He claimed he always got all the sheep. Before the race he practiced by herding cows on his farm. I have chased after cows and it’s not easy to catch or herd a cow or a bunch of cows.

The next year Cliff entered the race again. He finished seventh place. Hey, he was now 62 years old and suffered a displaced hip during the race, but he finished his second race and he wasn’t last.
They laughed at Cliff when he entered the first race. Maybe someone laughed at you when you told them you were going to write a book.

Finish your book, that is the best revenge you can get from those who laugh at you. It doesn’t matter how fast you write, how new or fancy your computer is, or even if you have a computer, what counts is finishing. Finish, even if you only have a worn down pencil and the back of an old budget print out from work to write on. Rewrite, edit, learn how to make your story the best story it can be. It wasn’t easy for Cliff (try walking 500 miles in two of weeks, that’s 35 miles a day, not impossible, but a lot of walking), and it won’t be easy for you.

This blog begs the question, “Are you a turtle?” If you were in high school in the 60s you’ll know what I’m talking about. My answer is recorded.
If your wondering, there are no tortoise in Australia.

Stay strong, write on, and shuffle past the hare.
Professor Hyram Voltage.